Privacy Policy

Last updated: April 11, 2025

Explore the Bruce (“we”, “our”, or “us”) is committed to protecting the privacy and personal information of our website visitors. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.

1. What Information We Collect

When you visit our website, we may automatically collect limited information about your device and browsing activity, such as:

Pages visited and time spent on each page
Your browser type, device type, and operating system
Referring website (if any)
Approximate geographic location (e.g., city and country)

We do not collect personal information such as your name, email address, or phone number unless you voluntarily provide it, for example through a contact form or newsletter subscription.

2. Use of Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience and help us understand how visitors use our site. Cookies are small data files stored in your browser that allow us to:

Analyze website traffic and usage behavior
Show relevant promotions and content
Improve website performance and user experience

3. Tools We Use

We use the following third-party tools for analytics and advertising:

1. Google Analytics

We use Google Analytics to better understand how users interact with our website and to improve site functionality.

Google uses cookies to collect anonymous usage data.
To opt out, use the Google Analytics Opt-out Browser Add-on.

2. Meta (Facebook) Pixel

We use the Meta Pixel to measure the effectiveness of Facebook and Instagram advertising campaigns and deliver relevant ads.

You can manage your ad preferences through Meta Ads Settings.

3. Google Ads Remarketing

We use Google Ads Remarketing to show targeted ads across Google’s network to users who have previously visited our site.

You can manage your ad settings at Google Ad Settings.

Tracking only occurs if you accept cookies via our website’s cookie banner.

4. Consent & Your Choices

When you first visit our site, you can choose to accept or reject cookies via the consent banner.
You may change your preferences any time by clicking the “Manage Consent” tab.
You can also use your browser settings to delete or block cookies.

5. Data Security

We take reasonable measures to protect your information from unauthorized access, disclosure, or misuse. However, no method of internet transmission is completely secure.

6. International Visitors

Visitors from outside Canada will have tracking automatically disabled unless they explicitly opt in via the cookie banner.

7. Contact Us

If you have questions about this Privacy Policy or how your information is handled, you can contact us at:

Email: info@explorethebruce.com