Privacy Policy

Last updated: 4/11/2025

Explore the Bruce (“we”, “our”, or “us”) is committed to protecting the privacy and personal information of our website visitors. This Privacy Policy explains how we collect, use, and protect your information when you visit our website.


What Information We Collect

When you visit our website, we may automatically collect limited information about your device and browsing activity. This includes:

  • Pages visited and time spent on each page
  • Your browser, device type, and operating system
  • Referring website (if any)
  • General location (city, country)

We do not collect personal information such as your name, email, or phone number unless you voluntarily provide it (e.g., via contact forms or newsletter subscriptions).


Use of Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience and help us understand how our website is being used. Cookies are small data files stored on your browser that help us:

  • Analyze traffic and user behavior
  • Show relevant content and promotions
  • Improve site performance

Tools We Use

We use the following third-party tools for analytics and marketing purposes:

1. Google Analytics

We use Google Analytics to understand how users interact with our site and improve content and usability. Google may use cookies to collect anonymized data about your session.

2. Meta (Facebook) Pixel

We use the Meta Pixel to measure the effectiveness of Facebook and Instagram advertising campaigns and to show relevant ads to users who have visited our site.

3. Google Ads Remarketing

We use Google Ads Remarketing tags to show targeted ads to users who have previously visited our website across Google’s network (e.g., YouTube, Google Search, Display Network).

These tools do not collect personally identifiable information, and tracking only occurs if you accept cookies through our consent banner.


Consent & Your Choices

When you first visit our website, you’ll see a cookie banner giving you the option to Accept or Reject cookies that track behavior. By clicking “Accept,” you consent to our use of cookies for analytics and advertising.

You can:

  • Change your cookie preferences at any time using the banner settings.
  • Use browser settings to delete or block cookies.
  • Use the opt-out links provided above.

Data Security

We take reasonable steps to protect your information from unauthorized access, alteration, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee absolute security.


International Visitors

We automatically disable tracking for visitors from outside Canada by default, unless they explicitly consent via the cookie banner.


Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact us at: info@explorethebruce.com