At West Shore Clothing + Surf, our mission is to share our true enjoyment of the Great Lakes Paddle + Surf Culture, and the Kincardine community with everyone who walks through our doors. Please, stop by and simply enjoy a relaxed shopping experience in our quaint, friendly, small town business. We aren’t lying when we say we love to put the customer’s experience above everything else.

Since its beginnings in 2004, West Shore is proud to be a Fully Independent, Family Owned, Mom + Pop, Brick and Mortar shoppe, proudly located in the heart of lakeside downtown Kincardine. We’re situated one block from beautiful Lake Huron, Kincardine’s Harbour + Kincardine’s Historic lighthouse, which also happens to be the only “downtown” lighthouse on the Bruce Coast. Just a fun fact for you.

Our business resides within a beautiful, timeless building built in the 1880’s. We renovated and refurbished the interior back to its original triple brick walls, hardwood floors, high ceilings and massive timber beams. Our hard work brought a beautiful beach boutique vibe to the space, while staying true to the timeless character of our historic building. From the moment you enter our shoppe, we hope you’ll be amazed by your experience and its natural beauty.

West Shore Clothing + Surf’s goal is to connect physical fitness and the outdoors with Great Lakes adventures. We offer great fits + lifestyle fashions, elevated styles and accessories, Boards and wetsuits, and more. We’re a Lifestyle Company that offers quality lifestyle products.  Oh, and we also have a pretty awesome Kombucha Bar.

It’s no secret that we have some of the best surf in Ontario right here in Station Beach. No matter the conditions – waves, wind or flat water – we’ve got your equipment and/or rental needs covered! Surfing, paddle surfing, paddle boarding, downwind paddle boarding and so many other great water sports. West Shore Clothing + Surf is proud and excited to be your introduction to the Great Lakes lifestyle.

We would like to say thank you to anyone that has ever supported our small business in any way.

We’re pretty lucky people to be able to raise our family here and call this beautiful little beach town our home. Home to beautiful Lake Huron. Home to the best sunsets in the world. Home to simple living and a great community. And to everyone who walks through our doors, we hope we can share that feeling with you.

Whether you’re on vacation, living in this beautiful little town or just passing through, swing by and simply enjoy what we have to offer here at West Shore Clothing + Surf // The Great Lakes Lifestyle Shoppe.

Thank you,

Ash, Tonya, Marley + Ty